Barbers To Go is a luxury mobile barber company known for its innovative concepts. I had the pleasure of managing their Instagram account and serving as a photoshoot assistant.

My responsibilities included: Developing and executing social media strategies to increase brand awareness and engagement. Creating and curating high-quality content, including photos, videos, and stories. Coordinating photoshoots, including location scouting and assisting with setup. Analyzing performance metrics to optimize social media campaigns and improve overall effectiveness. Engaging with followers by responding to comments and messages in a timely and personable manner.

Founded in 2014, Darling Escapes began its journey as an Instagram account dedicated to igniting the wanderlust in women and encouraging them to explore the world.

My responsibilities included: Develop and implement a comprehensive social media strategy for Darling Escapes focused on generating leads and fostering connections with like-minded individuals. Oversee influencer management, coordinating cross-posting collaborations to enhance brand visibility and engagement. Drive website traffic through strategic social media campaigns and partnerships. Monitor and analyze social media performance metrics to optimize content and engagement efforts. Curate and create compelling content that resonates with the target audience and reflects the brand's values. Engage with followers and potential clients to build community and strengthen relationships on social media platforms.

HAROLD Magazine is the epitome of
luxury. This men’s magazine and online
platform are dedicated to curating
content that speaks to the aspirations,
interests, and lifestyle of the modern
man.

My responsibilities included: Proactively sourced high-quality
content for upcoming magazine
issues, ensuring alignment with
editorial themes and audience interests. Managed all social media content, developing strategies to enhance engagement across platforms. Coordinated the rollout of magazine issues across various social media channels.

Streets of Toronto is an Instagram account that showcases life and culture in Toronto. It captures various aspects of the city's vibrant urban environment, including architecture,
street art, people, and everyday moments.

My responsibilities included: Collaborated with the creative team to design promotional materials and visuals. The Social Media Coordinator for all platforms as well as Streets of Toronto DO. Researching industry trends to stay ahead of the competition and implement best practices. Scheduling posts to maintain a
consistent online presence and promote special events and services.

As the Social Media Manager for Sacred Lifestyle, a magazine dedicated to promoting wellness and the Gypsetter lifestyle,

My responsibilities included: Researching industry trends to stay
ahead of the competition and
implement best practices that resonate with our audience’s values of health, travel, and mindful living. Scheduling and curating engagingcontent to maintain a consistent online
presence, showcasing our features on
travel, healthy food, and holistic journeys while promoting special events and services related to our brand. Analyzing engagement metrics to refine our social media strategy, ensuring alignment with the needs and interests of our community.

The FIXX Ritual brings the joy of healthy, vibrant skin to you at a reasonable price, so you never again feel the frustration of yet another product that didn't work as promised.

My responsibilities included: Developed and implemented the initial social media strategy for the skincare company. Established a strong brand identity and voice across various social media platforms. Created engaging and informative content to educate the audience about skincare products and routines. Built a loyal online community through interactive posts and customer engagement.